‘We Make Amazing Things Happen’
CHATSWORTH, CA – March 26, 2014 – NATEL EMS, one of the leading electronics manufacturers in the U.S., has launched a new website as the centerpiece of its dynamic rebranding. “We Make Amazing Things Happen” is NATEL’s corporate positioning statement and is communicated throughout the website.
In late 2013, NATEL acquired EPIC Technologies, LLC, a specialty electronics engineering and manufacturing company. The acquisition was complementary in both capabilities and customers, and the previous NATEL website and branding did not reflect this new alliance.
“At NATEL, we’re adding capabilities to serve our current customers better and reach new ones. Our re-branding reflects what the new NATEL offers — solutions for virtually every aspect of making an electronic ‘thing’ from idea to execution to end-of-life,” said President/CEO Sudesh Arora.
NATEL’s new website tells the company story in a variety of compelling ways including a new timeline that shows the company’s growth and a blog to broadcast NATEL’s thought leadership – ideas and philosophies that have been hidden from the world but which have lent to the company’s remarkable growth. “Whether we’re working for space, defense, healthcare or telecommunication customers, it is the NATEL service and quality that help our customers do what they do best … make amazing things that their end-customers want,” Arora said. “I believe that our new website and positioning capture this better, and will be scalable for the capabilities we plan to add in the future.”
Along with the launch of the website, NATEL is embarking on an exclusive marketing campaign targeted to a select group of prospective customers. Designed to communicate NATEL’s competitive advantages, the campaign will focus on fit. “Our team does not like to waste their own time and resources, much less a prospective customer’s time, which is why we are not using a spaghetti-on-the-wall strategy,” commented Jonathan Davis, Vice President of Corporate Development. “Traditional cold calls only aggravate the people who might benefit from NATEL. These few companies are hand selected from a list of tens of thousands based on where we believe we can add the most value.”
Customers and prospective customers can explore the website and learn more at NatelEMS.com.
NATEL is a major independent manufacturer of a wide variety of microelectronic products, providing low to high volume production for its customers. As the largest and oldest privately held EMS company in the U.S., NATEL is known for high-reliability, high-quality manufacturing that delivers solutions to customers. NATEL is favorably positioned among mid-tier EMS manufacturers to “make amazing things happen.” NATEL holds and maintains industry specific certifications that include ISO 9001:2000, ISO 13485, and AS9100. Its MIL-PRF-38534 (DSCC) Class H and K certifications certify NATEL’s expertise in designing and manufacturing microelectronic assemblies for space and mission-critical defense programs placing it in an elite group of aerospace industry manufacturers. NATEL, headquartered in Chatsworth, CA, has manufacturing locations in California, Nevada, Ohio, Mexico and Colorado. To learn more, visit www.NatelEMS.com or on Twitter, @NATEL.